What Is An Online Business?

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There are several types of online businesses but basically all of them are about selling something online, could be a product or a service. I’m going to talk about affiliate marketing. This type of business is about having a site in which you promote a certain product of any niche. A niche is a targeted market, some niches are too broad and for that reason you need to narrow it, so you will be able to target your audience better. An audience is a determined group of people who have a problem, need or hobby and are looking for a solution or useful information.

For example if you choose the health niche and you want to start to promote something, that’s too much broad, so it will be difficult to target your audience, you should narrow it to, for example, losing weight, or gain muscle or improve your memory; doing this you will be able to target your audience better since you will be writing just for people who are interested in buying some product or service to improve their memories, or to gain muscle or to lose weight, since in the health niche there are a lot of different needs and problems.

So basically, in affiliate marketing you pick a niche, a product and then, set up a website, you start to promote it with good content in order to get traffic and once you have traffic you start to make sales. So you should provide useful information about your niche, information that helps people a lot. Traffic is the amount of people who visit your website. The traffic will be growing with the time, so try to write several times per week and if it’s possible, write every day. Good content is the key to attract traffic and make sales.

So if you have a website about losing weight and the product you want to sell is a gym membership or a product to make people lose weight, you can write about good or healthy food, food that makes people gain weight, how to do some exercises and so on. It’s important that you have a good product, a product that is not a scam or a junk, a product that really helps people with their problems, otherwise you will end up losing traffic and making no sales. For this reason it would be better if you can use the product yourself.

In order to achieve all this, you will need some tools and knowledge, for example a keyword research tool is essential if you want to have a full time income; a keyword could be any sentence that you type on the google search bar, for example, in the previous case a keyword could be “How to lose weight” or “How to lose weight fast”. So a keyword could be anything someone even you could be interested in looking for: “How make someone loves you”, “How to pitch a tent camp”, “what time is the best to see a determine star”, etc.

A keyword research tool is a tool that gives you information about what people search on the search engines, how many people look for a certain keyword, related keywords and it gives you the amount of searches per month and if there’s few or a lot of competition for that keyword.

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So for example, let’s suppose that the keyword “buy a climbing helmet” has 2.000 of searches per month and the competition is medium and let’s suppose that the keyword “purchase a climbing helmet” has 500 searches per month and the competition is low; it means that will be easier to rank (that your site appears in the first 8 positions of the first page of google) on the searches for the second keyword since the competition is low and weak, but will be more difficult to rank for the first one since there’s more competition. Sometimes there may be low competition but if it’s strong could be difficult to rank too, and there may be high competition but if it’s weak, it wouldn’t be so difficult to rank well.

So if there are more people buying from the first keyword than for the second it’s better to target the first keyword, since there are more people buying through that keyword and you will have more opportunities to make sales; however, the key is to pick up keywords that have good amount of searches and medium or low competition, sometimes could have high competition too, but it depends on the keyword research tool you work with, not all specially the free ones show the amount of competition accurately, I’m not an affiliate to jaaxy, I don’t promote it, but I recommend it if you look for a good keyword research tool. Ranking is important since you will make more sales if your site appears on the first page of google than if it appears on the second one or third one.

It’s important that you choose a good affiliate program (one that doesn’t steal the commissions), the affiliate program will give you a unique link, you promote your product or service with that unique link and if someone buys through that link you will get a commission.

If you want to get more knowledge about this type of business and deepen about it, you could join wealthy affiliate for free; it’s a professional marketers community where you will find useful content and information about affiliate marketing, how to be successful on this and if you upgrade you will have access to a keyword research tool with no extra cost.